The report, “Mobile B2X: The
Next Mobile Payment Wave in International Markets,” said that mobile payments
in the new mobile business-to-exchange sector have great probability to succeed
because it will address numerous pain points that have plagued cash for decades
such as high processing and handling costs, security concerns and the need to
spend considerable time to access it.
But are mobile payments going to replace cash or credit by the year 2020?
But are mobile payments going to replace cash or credit by the year 2020?
The Elon University's
Imagining the Internet Center has recently conducted a survey, which get 1021
Internet and tech experts and users involved. Among them, sixty-five percent of
participants responded that they believe by 2020, most people will have
embraced and fully adopted the use of smart-device swiping for purchases,
nearly eliminating the need for cash or credit cards. However, 33 percent expressed
their concerns regarding both privacy and security of the information.
We don't know yet.
However, currently, the
benefits including increased security that people don't have to risk inputting
their credit card information over and over again, increased convenience that purchases
can be done with simple scanning within a blink of an eye and higher sales have
been brought by mobile payments. Chances are that, once businesses start to
adopt mobile payments, transaction volumes are expected to increase drastically.
With credit cards, banks can
definitely extend their line of credit to different individuals for NFC and
other mobile payment use. Banks will be able to offer new treasury and cash management
services that let commercial clients’ payments or receivables be pushed through
the mobile channel.
Increase
Market Penetration
Market penetration of the
banks are increased by going for the underserved customer segments and then
growing the total revenue pie. In other words, mobile business-to-exchange
payments represent new revenue streams for banks and an opportunity to break
the carrier’s stranglehold on mobile payments in unbanked countries. Also, mobile
banking can serve primarily to reduce the cost of deploying customer touch
points into lower income or more remotely located population segments.
Reduce
cost of service provision
From the cost perspective,
the cost of bank service provision has been largely reduced, putting great
emphasis on bottom-line over-line growth. Cutting costs is not only about
seeking lowest cost position in the market but also deterring competitors from
engaging in value-destroying price wars, thereby protecting the revenue base.
So replacing more expensive channels and devices with the comparatively cheaper
mobile solution is fundamentally efficient and sustainable. One potential
challenge would be for mobile carriers and banks to build up their cash-out
agent networks, as despite the growth of mobile payments.
I just came up with a good
example. News came out yesterday that Barclays enlists NFC tags to enable
mobile payments. Barclay’s payments division Barclaycard has introduced PayTag,
which is a near-field communications tag that users can stick to the back of
their mobile phones. By holding a phone outfitted with PayTag over a
contactless payment terminal, users will be able to pay for purchases up to 15
British pounds, or approximately $24 U.S. dollars, via their Barclaycard Visa
credit card account. Beginning in June, users will be able to make purchases of
up to 20 British pounds, or approximately $32 in U.S. dollars. In all, Barclays
bank is giving customers a way to pay for small purchases with their mobile
phones at a variety of merchant and transit locations , exploring new ways of business and changing people's life influentially.
References:
1. Report "Mobile B2X:
The Next Mobile Payment Wave in International Markets", Retrieved from: http://www.celent.com/reports/mobile-b2x-next-mobile-payment-wave-international-markets
2. Are Mobile Payments Going
To Be Bigger Than Cash Or Credit By 2020? Retrieved from: http://consumerist.com/2012/04/are-mobile-payments-really-going-to-be-bigger-than-cash-or-credit.html
3. Barclays enlists NFC tags
to enable mobile payments. Retrieved from: http://www.mobilecommercedaily.com/2012/04/20/barclays-enlists-nfc-tags-to-enable-mobile-payments-for-customers
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