Sunday, April 22, 2012

Google Wallet Invading your traditional wallets!!


In May 2011, Google announced the Google Wallet. Google Wallet is a mobile payment system developed by Google that allows its users to store credit cards, loyalty cards, and gift cards among other things, as well as redeeming sales promotions on their mobile phone. Google Wallet uses Near Field Communication (NFC) technology to make secure payments fast and convenient by simply tapping the phone on any PayPass-enabled terminal at checkout. Google has been testing it extensively since initial announcement.

In September 2011, Google released the first version of the app to Sprint. It was beginning to roll out Google Wallet to all Sprint Nexus S 4G phones through an over-the-air update. This app is the latest to use Near Field Communications (NFC) technology to facilitate payments that customers pay for items in brick-and-mortar shops by tapping their phone to a vendor’s PayPass reader, a small box for transmitting data that can be found in major retailers like Macy’s, Whole Foods, and McDonald’s. In order to get its app off the ground, Google partnered with MasterCard, which has been using NFC chips on some of its credit cards since 2003, and originally developed the PayPass reader.

"Google's Nexus S device that it recently announced is the first Android-powered device supporting NFC and we expect NFC is going to increasingly become a default feature of every smartphone that is sold over the next couple of years," Charles Govlin, principal analyst at Forrester, told BBC News. Also, Market researcher Gartner said with the total value of mobile transactions reaching $245bn in 2014, demand for mobile wallet services would be huge.


Google Wallet in-store

Google Wallet enables people to pay with their Citi MasterCard credit cards and the Google Prepaid Cards, which can be funded with any of your existing plastic credit cards. Meanwhile, the Google Wallet mobile app securely stores people's credit cards and offers on their phone. When people check out at brick-and-mortar stores that accept Google Wallet, they can pay and redeem offers quickly just by tapping their phone at the point of sale, quickly, conveniently and securely. The whole process can be divided into two steps. Step 1, people would have to look for PayPass symbols when they check out for purchases. Step 2, they have to tap their phone on the reader, at the same time, their phones would send payment and, at some merchants, offer loyalty information.

Google Wallet online

The Google Wallet online service stores people's credit cards in the cloud. When they checkout at online merchants that accept Google Wallet, they can quickly pay by signing into your Google Wallet account. By now, the Google Wallet is accepted by thousands of online merchants. With Google Wallet people can quickly and easily buy from stores across the web just by signing in to their wallet account instead of creating multiple accounts and passwords to increase complexity and insecurity. Google wallet has made it possible for people to add all of their payment cards to Google Wallet, so that they can say goodbye to traditional leather wallets.

A wallet that is LOCKED

Unlike the leather wallets that we have, Google Wallet is a wallet that people can lock. By setting up a Google Wallet PIN that must be entered before making a purchase. This PIN prevents any unauthorized access or payments. Google Wallet also has a fraud protection policy that covers people against unauthorized purchases made through Google Wallet, and all the payment information is securely encrypted and stored. Not only does Google Wallet encrypt payment information, it puts the data in a place only trusted programs have access, such as a separate chip in Android phones called the Secure Element.

Here are two clips about the Google Wallet. Enjoy!

Introduction for Google Wallet



Google Wallet IN ACTION!!



Reference:
1. Google's NFC-Powered Digital Wallet: Room For Your Shopping Lists, Credit Cards ... And Complete Trust. Retrieved from: http://www.fastcompany.com/1755490/google-shopping-wireless-wallet-nfc-payment-nexus-smartphones
2. Google to show off mobile wallet for Android phones. Retrieved from: http://www.bbc.com/news/technology-13540466

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